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Our value creation framework

How we create value

Safestore has a proven track record in long term value creation. The business model remained resilient during the global financial crisis and the Covid-19 pandemic, with a leading presence in London, Paris, and key markets within the self-storage sector. This is underpinned by developing profitable and sustainable spaces that allow individuals, businesses, and local communities to thrive.

  • The self-storage INDUSTRY has excellent long term growth characteristics

    • Self-storage in Europe is still a relatively immature, fragmented industry with low penetration of stores per capita compared to more mature markets such as the US and Australia.
    • Industry growth is supply driven; new stores and effective marketing generate higher customer awareness and steadily increasing demand.
    • The UK and Paris markets, where Safestore is a leading player, have demonstrated resilient long term growth in supply and demand; we expect other European countries to follow suit.

  • Safestore’s leading PORTFOLIO is hard to replicate and provides diverse, multi-year growth opportunities

    • Safestore’s portfolio has been built over several decades in dense urban areas with high barriers to entry.
    • We have demonstrated a strong track record of securing high quality developments delivering >10% yield on cost at maturity.
    • Our portfolio is diverse by geography and maturity of store and provides several layers of growth over the long term, from filling unlet space in LFL stores to new stores moving up the maturity curve and covering their fixed costs.

  • Safestore’s pan-European PLATFORM drives revenue maximisation and scale advantages

    • Our pan-European infrastructure, technology and expertise in digital lead generation, pricing intelligence and in-store execution are at the core of our revenue maximisation strategy.
    • A customer-led approach allows us to maximise store revenue opportunities and achieve industry-leading REVPAF.
    • Operating leverage enables high dropthrough rate of incremental revenues; new stores roll out with marginal increases in overhead costs.

  • Safestore’s PEOPLE, led by a highly experienced management team, are fundamental to creating value

    • Safestore has a hugely experienced management team and a proven track record in value creation.
    • Our rigorously trained and wellincentivised store teams ensure high levels of customer satisfaction to help drive revenue growth.
    • Investors in People Platinum accreditation awarded for a second time in 2024.

  • Safestore’s CASH FLOW AND EARNINGS are at an inflection point following an accelerated investment cycle

    • Disciplined investment approach drives strong cash flow and returns for the long term.
    • Accelerated investment cycle post- Covid has peaked, and we expect a step up in earnings growth from 2026.
    • Additional longer term expansion opportunities in Europe through joint venture relationships.

  • HOW WE CREATE VALUE

     

     

     

     

    Safestore aims to deliver compounding shareholder returns through the cycle – ten-year TSR of 198%