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Our value creation framework

How we create value

Safestore has a proven track record in long term value creation. The business model remained resilient during the global financial crisis and the Covid-19 pandemic, with a leading presence in London, Paris, and key markets within the self-storage sector. This is underpinned by developing profitable and sustainable spaces that allow individuals, businesses, and local communities to thrive.

  • 1. Attractive market

    • Under-supplied and growing industry
    • Significant barriers to entry – constrained supply of attractive locations

  • 2. Unique portfolio

    • European leading platform
    • Leading positions in key “space‑constrained” European cities
    • Unlet invested space equivalent to around 90 stores including pipeline with further development
    • Growth potential in UK/France and further expansion in Germany, Spain, Netherlands and Belgium.

  • 3. People

    • A diverse community of well-trained, motivated and engaged colleagues
    • Investors in People Platinum accreditation awarded

  • 4. Strategic benefits of scale

    • In-house expertise and scalable marketing technology
    • Systems and pricing analytical capacities
    • UK Leading National Accounts offering

  • 5. Strong cash generation

    • Scalable platform able to finance development and acquisition opportunities
    • Intelligent use of working capital, positive operating cash flow, strong and flexible capital structure, and quality income-generating assets
    • Strong dividend growth

  • 6. Quality of earnings

    • Diversified income stream from 90,000 customers
    • Existing customers from prior years driving 70% to 80% of revenue
    • High margins – low break-even
    • Low maintenance CAPEX